Targeting ‘triggers'

A handful of anti-smoking efforts are working to get the butts out of Cayuga County. And people who watch television or roll for a strike might be getting the message this month.

A media campaign funded by the state health department is focusing on ways to help New York smokers quit their habit. Called “Triggers,” the $2.7 million campaign will features various advertisements on television, radio and print that promote the state smoker's quitting hot line.

At the same time, local bowling alley Polish Falcon Lanes is participating in a similar statewide campaign. Throughout the month, bowlers have seen posters, banners, informational pieces and prizes that encourage them to become an ex-smoker.

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