When you go car shopping, you don't make your final purchase on looks.
You take a few models for a test spin first.
It's the same thing with picking out golf clubs.
And one of the best ways to try out a new driver or set of irons is at a Taylor Made-Adidas Golf Demo Day.
Taylor Made-Adidas golf employs people to travel around to 30 pro shops in 60 days and allow golfers to test out the equipment.
Bob Evans works for Taylor Made-Adidas, and in his first year, has traveled around the Southern Tier and western New York his car packed with golf clubs..
And at every workshop, he's gotten the same reception.
“We get a very good turn-out depending on how well that club advertises us,” Evans said. “We had a very good one last week at Dutch Hollow.”
Evans said he normally gets around 50 people at each workshop. They are allowed to try out over 150 different types of golf clubs. They have most wedges, shafts, clubs and even golf balls for any golfer to try out.
“The best thing is when someone comes and says ‘I got this problem,'” Evans said. “We then do what we can to help them. We look at their grips, how they are holding the club and stuff like that. We then make our recommendation and hope to help out.”
Each seminar lasts three to five hours a day.
While Evans said he gets all ranges of golfers, from beginners to the more advanced, anyone can benefit from testing out new clubs.
“We get a lot of people that come in and have already done the research,” Evans said. “They come in knowing what they want or need and then let us do our part of helping them get the best thing for their game. They know what they want and what they need.”
Evans said that unlike most sporting good stores, the ability to react with the customers and help them out in specific areas is easier in a workshop atmosphere.
“It's always nice when a customer comes up to you and thanks you for the advice,” Evans said.
Evans said he is done this year for tours, although the popularity of these events may warrant a few more dates.
“It's more popular in the beginning of the year,” Evans said. “But we do get some here and there.”
And Evans doesn't show up just to plug Taylor Made.
Like any good golf pro, he does the demos to help the golfer find the perfect club.
And as any true golfer knows, any kind of help is appreciated.
“In the end it's not about Taylor Made, it's about the customer,” Evans said.
It's the same thing with picking out golf clubs.
And one of the best ways to try out a new driver or set of irons is at a Taylor Made-Adidas Golf Demo Day.
Taylor Made-Adidas golf employs people to travel around to 30 pro shops in 60 days and allow golfers to test out the equipment.
Bob Evans works for Taylor Made-Adidas, and in his first year, has traveled around the Southern Tier and western New York his car packed with golf clubs..
And at every workshop, he's gotten the same reception.
“We get a very good turn-out depending on how well that club advertises us,” Evans said. “We had a very good one last week at Dutch Hollow.”
Evans said he normally gets around 50 people at each workshop. They are allowed to try out over 150 different types of golf clubs. They have most wedges, shafts, clubs and even golf balls for any golfer to try out.
“The best thing is when someone comes and says ‘I got this problem,'” Evans said. “We then do what we can to help them. We look at their grips, how they are holding the club and stuff like that. We then make our recommendation and hope to help out.”
Each seminar lasts three to five hours a day.
While Evans said he gets all ranges of golfers, from beginners to the more advanced, anyone can benefit from testing out new clubs.
“We get a lot of people that come in and have already done the research,” Evans said. “They come in knowing what they want or need and then let us do our part of helping them get the best thing for their game. They know what they want and what they need.”
Evans said that unlike most sporting good stores, the ability to react with the customers and help them out in specific areas is easier in a workshop atmosphere.
“It's always nice when a customer comes up to you and thanks you for the advice,” Evans said.
Evans said he is done this year for tours, although the popularity of these events may warrant a few more dates.
“It's more popular in the beginning of the year,” Evans said. “But we do get some here and there.”
And Evans doesn't show up just to plug Taylor Made.
Like any good golf pro, he does the demos to help the golfer find the perfect club.
And as any true golfer knows, any kind of help is appreciated.
“In the end it's not about Taylor Made, it's about the customer,” Evans said.
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