It's truly a great time to be a part of Auburn Memorial Hospital. As it goes with new jobs, there is that period where everything is interesting and everyone is the nicest person on the planet, and the organization is the most important entity in its professional world.
I'm the new assistant director of community relations at AMH. I've been “the new guy” before, and I can tell you that there was never a doubt in my mind that this place - its people, its focus on the future - is a great fit for me.
The shining light of the future has brought life to the cornerstone of the community's health care. Positive growth is being seen wherever you look.
New doctors are being added to the staff, services are expanding, the hospital is being renovated, levels of excellence in care are being exceeded, more people are volunteering and the feeling from the employees is one of togetherness. We'll soon emerge from Chapter 11 and are moving full steam ahead to being the best community-based hospital in the country.
My work day begins roughly about 7:45 a.m. When I get into the office, I sit at my computer, pour a cup of coffee, and the next thing I know it's 4 p.m.
The flow of information is constant. The amount of greatness that needs publishing is astonishing. The accomplishment of those at the hospital is an example to those in the industry.
As a public relations professional with a passion for writing (I am a former journalist), the stories here are endless. Every department, every volunteer, every new employee, every special event is relevant. The Finger Lakes Weight Loss program changes lives; the volunteers provide friendship and camaraderie for our patients, and the new orthopedic surgeons are expanding the service to the community. The new equipment, the new business model, the new programs, the new philosophy of the senior management team are all great stories that need to be told to the community.
As I said earlier, I am a former journalist. I am the former sports editor of the Lake Placid News. When I finally finished college at Nazareth College in Rochester, I enlisted in the Navy. After completing the basic journalism/basic public affairs course at the Defense Information School, I qualified for the basic broadcasting course.
After completing school, I chose to be stationed onboard the USS Enterprise, an aircraft carrier in Norfolk, Va. I chose the carrier because it would provide me the opportunity to apply all of my newly acquired journalistic abilities. But, like most people, I stuck to my comfort zone and won a Chief of Information Award for sports writing within the first year I was onboard the Big E.
After my five-year stint of traveling over half the world I was honorably discharged and moved back to upstate New York to pursue a career in public relations.
I landed a job at a non profit organization in Syracuse that provided services to people with disabilities. The experience completely changed my professional life. I found that my communications abilities can have a profound effect on people's lives and that was truly inspiring. After a little more than a year, I wanted to take my career one step further, so I enrolled in the master's in public relations program at the S.I. Newhouse School of Public Communications at Syracuse University. And, after a grueling, labor-intensive year, I was awarded a degree.
I meandered down the agency road, then the corporate road feeling pretty apathetic about what I was doing. I ambled down the custom publishing road, which got me back to writing, but still not really moved.
I contacted a former professor at Newhouse in the hopes his students would do some research for me and that conversation led me down a new road #- being a college professor. I was offered an adjunct teaching position at Newhouse teaching public relations writing. I did that for four years and had my passion for helping people renewed. I took that experience one step further and also taught as a full-time professor at SUNY Oswego for the 2005-06 academic year.
During that time my son was born, and life took another turn. I wanted to set the best example I could for him. So, I turned back to my military career and took that one step further and became an officer in the reserves. One weekend a month I'm the Executive Officer (second in command) of a warehousing detachment in Mattydale. I'm surrounded by some of the most committed, dedicated, compassionate Americans you can imagine.
Life is good here in my “fishbowl” office at AMH. When you enter the hospital from the Lansing Street entrance, you can't miss me. I'm truly excited to be here and can't wait to let the community know of all the great things that are happening by applying my experience and education to the staff. It's truly a great time to be a part of AMH.
Marc Sorbello is the assistant
director of community relations at Auburn Memorial Hospital
The shining light of the future has brought life to the cornerstone of the community's health care. Positive growth is being seen wherever you look.
New doctors are being added to the staff, services are expanding, the hospital is being renovated, levels of excellence in care are being exceeded, more people are volunteering and the feeling from the employees is one of togetherness. We'll soon emerge from Chapter 11 and are moving full steam ahead to being the best community-based hospital in the country.
My work day begins roughly about 7:45 a.m. When I get into the office, I sit at my computer, pour a cup of coffee, and the next thing I know it's 4 p.m.
The flow of information is constant. The amount of greatness that needs publishing is astonishing. The accomplishment of those at the hospital is an example to those in the industry.
As a public relations professional with a passion for writing (I am a former journalist), the stories here are endless. Every department, every volunteer, every new employee, every special event is relevant. The Finger Lakes Weight Loss program changes lives; the volunteers provide friendship and camaraderie for our patients, and the new orthopedic surgeons are expanding the service to the community. The new equipment, the new business model, the new programs, the new philosophy of the senior management team are all great stories that need to be told to the community.
As I said earlier, I am a former journalist. I am the former sports editor of the Lake Placid News. When I finally finished college at Nazareth College in Rochester, I enlisted in the Navy. After completing the basic journalism/basic public affairs course at the Defense Information School, I qualified for the basic broadcasting course.
After completing school, I chose to be stationed onboard the USS Enterprise, an aircraft carrier in Norfolk, Va. I chose the carrier because it would provide me the opportunity to apply all of my newly acquired journalistic abilities. But, like most people, I stuck to my comfort zone and won a Chief of Information Award for sports writing within the first year I was onboard the Big E.
After my five-year stint of traveling over half the world I was honorably discharged and moved back to upstate New York to pursue a career in public relations.
I landed a job at a non profit organization in Syracuse that provided services to people with disabilities. The experience completely changed my professional life. I found that my communications abilities can have a profound effect on people's lives and that was truly inspiring. After a little more than a year, I wanted to take my career one step further, so I enrolled in the master's in public relations program at the S.I. Newhouse School of Public Communications at Syracuse University. And, after a grueling, labor-intensive year, I was awarded a degree.
I meandered down the agency road, then the corporate road feeling pretty apathetic about what I was doing. I ambled down the custom publishing road, which got me back to writing, but still not really moved.
I contacted a former professor at Newhouse in the hopes his students would do some research for me and that conversation led me down a new road #- being a college professor. I was offered an adjunct teaching position at Newhouse teaching public relations writing. I did that for four years and had my passion for helping people renewed. I took that experience one step further and also taught as a full-time professor at SUNY Oswego for the 2005-06 academic year.
During that time my son was born, and life took another turn. I wanted to set the best example I could for him. So, I turned back to my military career and took that one step further and became an officer in the reserves. One weekend a month I'm the Executive Officer (second in command) of a warehousing detachment in Mattydale. I'm surrounded by some of the most committed, dedicated, compassionate Americans you can imagine.
Life is good here in my “fishbowl” office at AMH. When you enter the hospital from the Lansing Street entrance, you can't miss me. I'm truly excited to be here and can't wait to let the community know of all the great things that are happening by applying my experience and education to the staff. It's truly a great time to be a part of AMH.
Marc Sorbello is the assistant
director of community relations at Auburn Memorial Hospital
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