SPCA should considernew advertising strategies

Thursday, March 27, 2008 11:54 AM EDT

Regarding Judy Vorreuter's recent column on the SPCA's adoption policy, I'd like to make a few suggestions that might help facilitate adoptions. I would like to see all shelter animals adopted.
1. Shorten your application form and re-think some of your questions. An adoption can be broken on the spot if the prospective adopter feels as if he is being interrogated instead of being interviewed and if he feels that you are being unduly invasive.

2. Make the potential adopters feel welcome and treat them as a person who might adopt out one of the animals. Unfortunately, I have had a number of people call me and say that they were treated rudely and left without adopting an animal.

3. Bring the animals out of the shelter. Many people don't like going into shelters and seeing animals in that setting. This would also show the public that the SPCA is serious about adopting these pets. Many smaller animal groups do this on a routine basis and are very successful with it.

4. Have adopt-a-thons, every couple of months with the sole purpose of adopting out every animal in the shelter. Lower your prices for the event and advertise extensively. It works.

5. Work from the premise that the animal will be adopted and not from how many reasons you can find so that it won't be let go. Many minor concerns you may have, may be able to be corrected with your help or direction.

6. Look for every possible prudent and safe way to market your animals. I have seen individuals and small groups with no budget except a wing and a prayer and determination place all their rescued animals into loving, caring homes.

So, though I do understand the reason for Ms. Vorreuter's promoting shelter adoptions, I think it would benefit her and all other interested parties to talk with the board of directors of the SPCA about becoming much more pro-active in their adoption policies. Then I don't think the price would be the deterrent. If shelters could remember that they are only to be temporary holding places, the whole shelter community would have a different perspective to work from. I hope these tips from the Animal Resource Center help.

Rita Sarnicola

Auburn

Sarnicola is owner of the Animal Resource Center

The Citizens' Say

There are 4 comment(s)

cm wrote on Mar 28, 2008 5:12 PM:

" leon the prices are way too high!
one reason many just check the classifieds first.
I understand they have fees
1. shots approx.30.00
2. spay costs approx 25.00
3. essentials: vet check,food, shelter

yet I think of they lowered to about 50.00 they might find homes for more animals. "

Leon Kapowski wrote on Mar 28, 2008 10:00 AM:

" They are some good ideas... this may just be hearsay, but a friend was in the Auburn SPCA a week or two ago, and told me they wanted $120 to adopt out a cat. Can anyone verify a price that high for adopting a rescued non-purebred feline from the SPCA? "

Fresh Air Kid wrote on Mar 28, 2008 8:59 AM:

" These are EXCELLENT ideas Rita Sarnicola has shared with us. I appreciate the work of our local SPCA but even I feel intimidated sometimes when I read the articles about these poor animals...only a home with no children, obedience classes definitely needed...& the cost just to adopt the dog is exhorbitant!Truthfully, the articles don't sound welcoming to someone who might want to come in and take a chance sharing their love with a homeless animal. Ms. Sarnicola's ideas should definitely be tried! They would definitely help to find a home for every stray who just wants to be loved. "

cm wrote on Mar 27, 2008 1:28 PM:

" In my area this is HOW the SPCA is run -exactly like Auburn needs to be!

Local pet stores-we have more than one-hold adoptions every weekend. Local girlscout/boy scout troops aid and make blankets or do food drive to help the area shelters.
One HS student raised 10,000 --think what that amount would be if the whole 12th grade class did something like this for animals?!

"

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