BRUTUS — The New York State Department of Tourism is ready to receive “I Love New York” grant applications from non-profit organizations for event promotions. The goal of the program is to provide support for external marketing efforts that will stimulate tourism and visitor spending in Cayuga County.
At the Brutus Town Board meeting on Thursday, David Miller, chairman of the Cayuga County Tourism Department, said the applications have to be received by the county by Jan. 11, 2008, in order to be forwarded to the state tourism department by a February deadline.
The grant money can only be used for event promotions.
According to the funding request guidelines, entities eligible for funds include: duly incorporated not-for-profit or non-profit organizations recognized by the Internal Revenue Service as 501(c) (3) or 501(c) (6) corporations located within Cayuga County.
Municipalities located within Cayuga County are also eligible.
“If an organization is not non-profit,” Miller said, “the government can act as a sponsor to cover promotional work.”
So, for example, a town or village could apply on behalf of others who might benefit from the money to market or advertise their events.
The money may not be used for capital projects, which involve permanent improvements.
Allocation priorities are designed to generate the greatest return on investment. The order of priorities are: attractions, events, programs and activities that (1) generate multi-day or overnight visits to Cayuga County; 2) demonstrate cooperative programming of organizations, businesses and/or communities participating in a unified promotional strategy for the mutual benefit of all parties; (3) attract or have the potential to attract significant numbers from outside Cayuga County.
Funds include such marketing and advertising expenses as: printed material-brochures, rack cards, flyers, and posters; print advertising in newspapers, magazines, and periodicals; radio and television advertising; web sites or other appropriate electronic advertising; billboards or banners if used outside Cayuga County.
Program requirements include submission of sample brochures, for example; to the tourism office for approval prior to production, a required tagline, and acknowledgment of the office of tourism as a sponsor.
The application process also requires: a written marketing and advertising plan, projected attendance reports, proof of insurance, certificate of incorporation, and an IRS employer ID number.
Applicants also will have to submit a final report with copies of invoices related to occupancy tax expenses after the event is over, attendance estimates, and a narrative describing the event and how successful marketing efforts were, with any helpful changes in the future.
Funds may not be used for organizational operating expenses, salaries for staff or consultant fees, capital projects, equipment purchases.
“I’ll be happy to meet with anybody here who is interested in applying,” Miller said.
Grant applications are available at the Cayuga County Office of Tourism, 255-1658 from 9 a.m. to 5 p.m. Monday through Friday or visit www.TourCayuga.com.
Staff writer Kathleen Barran can be reached at 253-5311, ext. 238 or kathleen.barran@lee.net
The grant money can only be used for event promotions.
According to the funding request guidelines, entities eligible for funds include: duly incorporated not-for-profit or non-profit organizations recognized by the Internal Revenue Service as 501(c) (3) or 501(c) (6) corporations located within Cayuga County.
Municipalities located within Cayuga County are also eligible.
“If an organization is not non-profit,” Miller said, “the government can act as a sponsor to cover promotional work.”
So, for example, a town or village could apply on behalf of others who might benefit from the money to market or advertise their events.
The money may not be used for capital projects, which involve permanent improvements.
Allocation priorities are designed to generate the greatest return on investment. The order of priorities are: attractions, events, programs and activities that (1) generate multi-day or overnight visits to Cayuga County; 2) demonstrate cooperative programming of organizations, businesses and/or communities participating in a unified promotional strategy for the mutual benefit of all parties; (3) attract or have the potential to attract significant numbers from outside Cayuga County.
Funds include such marketing and advertising expenses as: printed material-brochures, rack cards, flyers, and posters; print advertising in newspapers, magazines, and periodicals; radio and television advertising; web sites or other appropriate electronic advertising; billboards or banners if used outside Cayuga County.
Program requirements include submission of sample brochures, for example; to the tourism office for approval prior to production, a required tagline, and acknowledgment of the office of tourism as a sponsor.
The application process also requires: a written marketing and advertising plan, projected attendance reports, proof of insurance, certificate of incorporation, and an IRS employer ID number.
Applicants also will have to submit a final report with copies of invoices related to occupancy tax expenses after the event is over, attendance estimates, and a narrative describing the event and how successful marketing efforts were, with any helpful changes in the future.
Funds may not be used for organizational operating expenses, salaries for staff or consultant fees, capital projects, equipment purchases.
“I’ll be happy to meet with anybody here who is interested in applying,” Miller said.
Grant applications are available at the Cayuga County Office of Tourism, 255-1658 from 9 a.m. to 5 p.m. Monday through Friday or visit www.TourCayuga.com.
Staff writer Kathleen Barran can be reached at 253-5311, ext. 238 or kathleen.barran@lee.net
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