‘The Tipping Point' only a start

Please don't squeeze the Charmin! Do you remember that phrase from the television commercial? How about the theme song for Sesame Street? Are the letters A.O.K. stuck in your mind? If so, you're not alone. The book “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell explains how ideas and trends become popular and acceptable in society. For instance, Hush Puppies, those trendy shoes, became fashionable due to a few youth who were buying them at thrift shops. Before long, Hush Puppies were being used by fashion designers.