TomatoFest reaches goal; Festival to continue

By: The Citizen staff report

Tuesday, July 24, 2007 9:13 PM EDT

TomatoFest is no longer in the red.
"It's a go, we met the goal," said organizer Gilda Brower while driving home from a festival committee meeting Tuesday night.

After finding themselves short the necessary $15,000 to $20,000 to hold TomatoFest, the committee met to decide the annual tradition's kismet.

"It's amazing, we were jumping up and down," Brower said.

Earlier this month, only $10,000 had been raised this year from community members for the event compared to last year's $20,000. More sponsorship and an outpouring of smaller donations put the festival back on track.

The shortfall in funding is not due to community inaction, but because of increasing fees.

"The festival is growing, but our fees are increasing, and our sponsorship has to grow accordingly," she said. "Insurance costs alone are $10,000, not to mention payment for the entertainers. They need to be paid for what they do. The festival is a very costly thing to do."

Read the full report in Wednesday's edition of The Citizen.

The Citizens' Say

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There are 2 comment(s)

boonhopper wrote on Jul 25, 2007 12:12 PM:

" This is wonderful that they were able to raise the money to save TomatoFest! Hooray! I do hope the team is able to brainstorm for future years. Unfortunately many people and companies are donating less money (due to a poor economy) towards such events and we need to brainstorm ways to hold our events differently. Perhaps the team should ask the public for productive ideas and recommendations for the future. If an event does start costing more to put on than you take in (or raise) then you really need to take a look at how to cut costs. I realize you don't want to burn the hand that feeds you but sometimes you have to do what you have to do. "

silly rabbit wrote on Jul 25, 2007 7:18 AM:

" GREAT!! Good job to Gilda and the others that helped pull this off. We need more people like this to fix this broken city! Cant wait to attend this years Tomatofest! "

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