Board endorses tobacco ad-free magazines

By Olivia Goldberg / The Citizen

Wednesday, January 24, 2007 9:42 AM EST

AUBURN - The Auburn school board endorsed a resolution Tuesday night to extinguish tobacco ads in magazines carried in school district libraries.
Karen Darling, the coordinator for a youth-led anti-tobacco movement called Reality Check, asked for the school board's support, during a regular meeting, in the group's efforts to change advertising in mainstream magazines.

In 1998, four major tobacco companies (Philip Morris, RJ Reynolds, U.S. Smokeless Tobacco Company and Santa Fe Tobacco Company) entered into a master settlement agreement to refrain from marketing their products to young people, directly or indirectly. The ban included marketing to youth via newspaper and magazine advertising.

Beyond the direction not to target youth, the agreement did not restrict tobacco product advertising in magazines per se. Reality Check holds that sending magazines containing such ads to schools constitutes a way of marketing tobacco products to young people.

Currently, Time, Inc., which publishes Time, Sports Illustrated and People, publishes versions of its magazines without tobacco advertising. School Superintendent John Plume told the board Auburn schools currently carry a number of other magazines that retain such ads. These include Outdoor Life, Field and Stream, Popular Science, Ebony and Essence magazines.

The board's endorsement presses for the expansion of a selective binding agreement between the aforementioned tobacco companies and the National Association of Attorneys General, to encourage versions of the latter magazines, sans tobacco ads, that school settings may carry.

In other news:

* Members resolved to maintain the polling locations for the annual budget vote and school board elections, at least for now.

This spring, Auburn school district residents will be able to vote in customary polling spots: Casey Park, Owasco, and Seward Elementary schools, East and West Middle schools. Voters will be asked this year, though, to complete an exit survey to help the district determine how to approach future referendums.

Presenting an overview of annual and other referendums between 2001-2006, Plume compared costs, staffing and voter turnout when the district used one versus five polling venues.

The pros of using one location: lower costs, ease of organization, staffing, supervision and tallying, seemed to outweigh the cons: a change in routine, further travel for some voters and parking issues.

Member Frederick Cornelius noted that what the district might save in expense by restricting polls to one locale, it could sacrifice in voter turnout.

“With a run-of-the-mill vote, turnout might be lower,” he said.

William Andre indicated that taxpayers who no longer have children in the district may even look forward to accessing their community schools to vote.

The board is required to notify the public of voting locations by Feb. 15.

Staff writer Olivia Goldberg can be reached at 253-5311, ext. 235, or at olivia.goldberg@lee.net

The Citizens' Say

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There are 4 comment(s)

Mike Best wrote on Jan 29, 2007 5:56 PM:

" I spent six months in Saudi Arabia some years back as a guest of the Kingdom. Every magazine in stores had been gone through by the censors of that country. Every picture containing a woman was colored in with black marker. In the newspapers they would even cover up Blondie. Every movie had been edited. There could be one minute, 30 minutes or more of film missing. "

Michele wrote on Jan 26, 2007 6:59 PM:

" I think the school board needs a reality check. Tobacco companies advertise in adult orientated magazines. The 1998 Master Settlement allows this. If the tobacco companies wanted to target youth they would advertise in Teen People, but they don't. They advertise in People, Playboy, Maxim and other ADULT magazines. I am tired of hearing people constantly saying it is the Tobacco companies' fault that kids smoke. Why don't they look in the mirror. I wonder if anyone on the school board smokes? Instead of worrying about a magazine maybe they should be more concerned with the example they are setting themselves. Also kids parents need to be held responsible. What is taught at home is more influential that some magazine ad. When are people going to open their eyes? "

One to another wrote on Jan 24, 2007 3:54 PM:

" I think the Auburn School Board made a wise decision. As role models it's more about sending a message to our children and to the tobacco companies. Children at any age are impressionable, and want to be accepted. If it's cool and feels good, than do it...seems to be the motto of today's youth. The School Board IS sending a positive message by doing this...other Districts should follow their lead. "

Unknown wrote on Jan 24, 2007 1:25 PM:

" I don't think it matters if they're Smoking ADS in magazines being shipped to schools. I am not a smoker, but I feel that the companies can advertise as much as they want. It's not forcing the kids and others to smoke, so what's it matter. Let them do whatever they need to do, the kids or whoever can choose to smoke or not. Advertising it isn't forcing anyone. It's just another page to read or look at in the magazine. It's your choice! "

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