L.A. Weight Loss Centers relocates to Auburn, expands client base

By Louise Hoffman Broach / The Citizen

Thursday, July 21, 2005 9:39 AM EDT

AUBURN - L.A. Weight Loss Centers is Auburn's gain.
The national weight control chain has opened at 53 Water St. It relocated its Camillus store there because so many of its clients live in Cayuga County, said Yvonne Taylor, the manager of the Auburn center.

Taylor and three other L.A. Weight Loss counselors meet privately with clients three times a week, helping them learn better eating habits to achieve effective weight loss. Having so many of them drive back and forth so frequently was inconvenient, so the company started looking for a location closer to its client base.

"It was a business decision," Taylor said, noting there are two other L.A. Weight Loss Centers in Onondaga County. "We wanted to make it easier for our clients. A lot of them came from Auburn, Cato and Weedsport. It was easier for them to get to Auburn."

L.A. Weight Loss remodeled the space, bringing in new furnishings and painting the interior. While clients wait to meet with counselors, a television plays a CD of client testimonials about why the program worked for them. There are also pictures of local successful weight losers on the walls.

The Water Street office, formerly Curves and before that, a dance studio, is busy. The parking lot is full most of the time as clients come for their meetings. Taylor said they last about 10 to 15 minutes, giving clients an opportunity to ask questions about the program and get advice for situations that might prove difficult for them, such as upcoming parties or other events where food will be abundant. The counselors develop personalized meal plans that help clients reach their weight loss goals.

The program does not require participants to eat special foods, although there are soy-based products, such as shakes, soups and chocolate bars, that clients are encouraged to purchase to help them stick with the program.

Taylor said the youngest L.A. Weight Loss client in Auburn is 13 and the oldest is in her 70s.

The initial consultation for the program is free. Taylor did not disclose how much the program costs, but said the initial commitment is usually for a year. Weight loss for clients averages two pounds a week, which she described as a healthy loss. The program runs the same for people who want to lose 10 pounds as it is for someone who wants to lose 50. There is also a maintenance plan that helps people maintain their weight loss.

L.A. Weight Loss Centers was founded in 1989 by Vahan Karian. There are now almost 800 centers in the United States. Canada and Europe. They are evenly split between corporate and franchise ownership. The center in Auburn is corporate-owned. According to business tracking group Hoovers On-Line, L.A. Weight Loss had $156.8 million in sales last year and employed 1,600 people.

Staff writer Louise Hoffman Broach can be reached at 253-5311 ext. 238 or louise.hoffman@lee.net

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