Aeropostale has confirmed it will open a store in the Fingerlakes Mall by mid-summer.
Amanda Scanlin, a spokeswoman for the specialty retailer of casual apparel and accessories for teen-agers said the store is tentatively set to open July 29. Space near Bath and Bodyworks in the center of the mall has been identified as a possible location.
The store could employ 20 people when it opens, Scanlin said.
Mall General Manager Gina Speno, however, said she could not comment on Aeropostale's arrival because contracts have not been finalized.
"I will say that it certainly sounds positive," Speno said about Scanlin's confirmation.
Friday, Aeropostale issued a press release about the Fingerlakes Mall store, indicating it will be one of 90 that it opens in 2005. The chain opened 101 new stores in 2004. As of Jan. 1, there were 561 stores in 43 states.
"Aeropostale offers trend-right, yet affordable, clothing for teens and young adults," the company's press release reads. "Each Aeropostale store carries both men's and women's apparel and a full range of accessories."
In February, to help entice the mall-based chain, Fingerlakes Mall personnel constructed an archway of balloons and held a fashion show featuring Aeropostale clothing worn by students from Auburn High School.
Silver balloons flanked by those in several colors spelled out "Aeropostale."
Aeropostale maintains control over its proprietary brands by designing, marketing and selling all of its own merchandise. Aeropostale products are currently purchased only in its stores or at organized college sales events at college campuses.
Starting this summer, Aeropostale will also be selling its products online through its Web site www.aeropostale.com.
The store's target market is 11-to-20-year-olds, similar to the age group that Pac-Sun, another new national mall tenant, is working to attract.
The nearest Aeropostale stores are in the Carousel Mall in Syracuse, the Pyramid Mall in Ithaca and the Waterloo Outlets in Junius.
According to Hoover' Online, the Aeropostale name originated from a 1920s airmail firm, Compagnie Generale Aeropostale. The brand was created by R.H. Macy & Co. in the 1980s and later made into a specialty store concept. Macy's current parent, Federated Department Stores, sold Aeropostale to the chain's management and Bear Stearns Merchant Banking in 1998.
Staff writer Louise Hoffman Broach can be reached at 253-5311 ext. 238 or louise.hoffman@lee.net
The store could employ 20 people when it opens, Scanlin said.
Mall General Manager Gina Speno, however, said she could not comment on Aeropostale's arrival because contracts have not been finalized.
"I will say that it certainly sounds positive," Speno said about Scanlin's confirmation.
Friday, Aeropostale issued a press release about the Fingerlakes Mall store, indicating it will be one of 90 that it opens in 2005. The chain opened 101 new stores in 2004. As of Jan. 1, there were 561 stores in 43 states.
"Aeropostale offers trend-right, yet affordable, clothing for teens and young adults," the company's press release reads. "Each Aeropostale store carries both men's and women's apparel and a full range of accessories."
In February, to help entice the mall-based chain, Fingerlakes Mall personnel constructed an archway of balloons and held a fashion show featuring Aeropostale clothing worn by students from Auburn High School.
Silver balloons flanked by those in several colors spelled out "Aeropostale."
Aeropostale maintains control over its proprietary brands by designing, marketing and selling all of its own merchandise. Aeropostale products are currently purchased only in its stores or at organized college sales events at college campuses.
Starting this summer, Aeropostale will also be selling its products online through its Web site www.aeropostale.com.
The store's target market is 11-to-20-year-olds, similar to the age group that Pac-Sun, another new national mall tenant, is working to attract.
The nearest Aeropostale stores are in the Carousel Mall in Syracuse, the Pyramid Mall in Ithaca and the Waterloo Outlets in Junius.
According to Hoover' Online, the Aeropostale name originated from a 1920s airmail firm, Compagnie Generale Aeropostale. The brand was created by R.H. Macy & Co. in the 1980s and later made into a specialty store concept. Macy's current parent, Federated Department Stores, sold Aeropostale to the chain's management and Bear Stearns Merchant Banking in 1998.
Staff writer Louise Hoffman Broach can be reached at 253-5311 ext. 238 or louise.hoffman@lee.net
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